
Fundamental analysis: Digital Media Solutions, Inc. (DMS)
Awarener score: 4.1
Conclusion
The higher the Awarener score, the more bang you get for the buck. It measures how much genuine funds the company generates for the stock price paid (Modest), the business stability (unknown) and growth (unknown), and the company's inclination to return cash to the stockholders (Very poor).
Note: All scores range from 1 (worst) to 10 (best). Conclusions are updated daily with closing stock prices and new reported quarterly financial statements.
Revenue score: a result could not be reached
- Business growth could not be estimated, due to not enough input data. It's been unavailable to compare with peer companies.
- Digital Media Solutions, Inc. business stability could not be estimated, due to insufficient input data. It looks we cannot compare it to rivals.
Margins score: 4.5
- DMS profit margins -on goods and services sold- are usually meagre. They stand mediocre against rival companies.
- Business profit on sales tends to be hardly sufficient. It's similar to competitors.
- Profits on sales made -available to repay debt and purchase properties- are usually hardly sufficient. They remain rather normal in relation to peers.
- Earnings -before income taxes and interests on loans taken- tend to be hardly sufficient in relation to total revenues. They're still slightly better than similar companies.
- Profits -before income taxes- are usually meagre considering total sales, and remain similar to rivals.
- Total net profit tends to be meagre when confronted to sales. Company stands almost average when measured against comparable firms.
Growth score: 1.4
- Digital Media Solutions, Inc. profit -on goods and services sold- has been growing at a very low pace. It's been lacking compared to competitors.
- In recent years, the firm hasn't always been able to profit from operations, which has been bottom tier against comparable firms.
- In past years, the company couldn't always turn a profit -available to repay debt and purchase properties-, which compares last-in-rank when measured against peer enterprises.
- In the previous years, the firm couldn't always make a profit -before income taxes and interests on loans taken-. It turns to be a disappointment compared to similar stocks.
- In past years, at least once the company lost money -before income taxes-. It was bottom tier against rivals.
- In the previous years, the firm had at least a total net loss, and last-in-rank when measured against peer companies.
- The company lost money at least once in the past years. It's been a disappointment compared to industry peers.
Miscellaneous score: 1.0
- DMS had still to pay income taxes, even though in recent past years mostly lost money. It's been bottom tier against peers.
- The company does not report R&D expenses. It's meaningless to measure in relation to competitors.
- We have insufficient data to estimate how effective is research and development effort. It stands unknown against rival companies.
Profitability score: 6.5
- Digital Media Solutions, Inc. usually gets sufficient returns on the resources it controls. It proves similar to peer firms.
- Due to insufficient track history, we were unable to estimate typical returns on invested capital (ROIC). They remain undisclosed in relation to similar companies.
- Normal return on equity (ROE) is unavailable at this time, because of not enough yearly inputs to calculate. It ranks unknown against competitors.
- In the past, got good returns -on the tangible resources it controls-. This metric is usually related to the industry in which operates and combines profitability versus reinvestment needs. It's similar to comparable enterprises.
Usage of Funds score: 2.6
- DMS usually uses a very large portion of genuine funds generated to buy or replace property, plant, or equipment. The need for reinvestments is heavy. It stands similar to rival firms.
- The company is usually sparsely replacing property, plant, and equipment that gets old, instead using funds in something else. It can't keep forever, which is weak when measured against industry peers.
- In the past twelve months the stock paid no dividends. It came bottom tier against competitors.
- Has stopped or virtually stopped paying dividends. Unless they were a special one-shot payment, the company could be enduring difficult times. The company has behaved a disappointment compared to similar firms.
- As no dividends are paid, it is useless trying to estimate their sustainability in time. Sustainability looks not applicable in regard to comparable companies.
- The company has significantly enlarged the pool of investors in previous years, resulting in more mouths feeding on the pie of profits. It remains lacking compared to peer enterprises.
- Repurchase effectiveness metric is very complex. Run again in analytical mode if you're interested in a technical explanation. It stands close to average when compared to rivals.
- The company uses somewhat more funds to reward investors than it can genuinely generate, so some part of them is paid out of existing cash or by borrowing money, both of which will eventually reach a limit. Either business somewhat improves, or rewards will probably not be sustained at this pace. It still looks weak when measured against competitors.
Balance Sheet score: 5.5
- Digital Media Solutions, Inc. has not disclosed intangibles assets, so we could not reach a meaningful conclusion on this metric. It happens to be a not known variable when measured with peer companies.
- The company has somewhat more short-term resources than short-term obligations. Liquidity concerns might not be that important. It turns to be close to average when compared to similar firms.
- Most resources controlled were provided for with financial debt. Creditors have more claims on the company than shareholders. Unless the company is a financial institution that takes deposits, the situation might be very risky. It remains bottom tier against rival firms.
- Most controlled resources take time to be turned into cash and equivalents, which is somewhat risky. It looks weak when measured against rivals.
- For every dollar of short-term obligations, the company has enough dollars in cash and short-term receivables. It's close to average when compared to peer firms.
- For every dollar of short-term obligations, the company has roughly half of cash and equivalents, which is somewhat worse than similar enterprises.
- Usually, sales are on a two-months credit. It still ranks encouraging in relation to peers.
- Normally has no inventories. It comes up as impressive in relation to competitors.
- On average, it takes less than three months from the purchase to charging customers. It happens to be well ranked against peers.
- On average pays suppliers longer than two months after the purchase. It ranks almost average when measured against industry peers.
- The company charges its customers before it must pay its suppliers, so the more it sales, the more free funds it gets. It's a slight improvement compared to similar companies.
- Usual business earnings barely cover net interest expenses. Creditors may be earning money by assuming risks, but hardly shareholders. Situation is risky, profitability must increase, or additional stockholders' funding will eventually be required. It stands worse than most rival firms.
- Business earnings have usually been extremely low when measured against loans taken. Even severely cutting back reinvesting in the business, it could take more than twenty years to repay the obligations. Additional stockholders' funding may be a quicker way, but at the cost of increasing the mouths to feed on the eventual pie of profits. It ranks weak when measured against comparable enterprises.
- Revenues are excellent in relation to property, plant, and equipment required to operate. This metric is likely dependent on the industry the company operates in. Low property, plant, and equipment requirements, allows the company to keep more money to reward stockholders in the long run. It looks a slight improvement compared to similar firms.
- Resource exploitation is huge considering yearly sales, which is great. This metric is normally tied to the industry where the firm belongs. It's still well ranked against peer companies.
Valuation score: 3.2
- Digital Media Solutions, Inc. reported losses, so valuating it in relation to earnings is meaningless. It happens to be last-in-rank when measured against competitors.
- Price-to-Tangible-Book-Value is a fairly complex metric. Run again in analytical mode if you're interested in a technical explanation. It remains a disappointment compared to peers.
- In the past twelve months, the company neither generated nor consumed funds. Whatever funds it could generate, it reinvested in the business, which stands slightly worse than similar companies.
- In the past years the company barely generated enough genuine funds to cover up for its business needs. Business prospects should improve to be in a better position to reward investors. It's still below average when measured against industry firms.
- In the past twelve months, the company has largely enlarged the pool of investors by issuing new shares. Future profits need to be high enough to justify the measure, as the pie of earnings will now be split among a lot more stockholders. It came up in a weak position compared to peer ventures.
- The company is drowned in loans. It almost belongs more to the creditors than the stockholders. The situation may be dire. It looks bottom tier against similar enterprises.
- Considering the past twelve months, traditional Price-to-Earnings relation has been negative, as the company lost money. It ranks last-in-rank when measured against peer companies.
- Comparing the current stock price with the past twelve-months revenues gives a very low relationship. One common cause includes profitability being very poor. It looks impressive in relation to rival firms.
- There's no accounting equity, which may be good or bad depending on context. Run again in analytic mode if you want to dig deeper. The company remains bottom tier against peer firms.
- In the past twelve months, the operating business lost significant money. It happens to be weak when measured against industry peers.
- In an alternate metric of bang for the buck, the company has usually shown a mediocre earnings power ability when measured against the current stock price and financial position. It's still rather normal in relation to peer companies.
Total score: 3.5

Company at a glance: Digital Media Solutions, Inc. (DMS)
Sector, industry: Communication Services, Advertising Agencies
Market Cap: 0.02 billions
Revenues TTM: 0.37 billions
Digital Media Solutions, Inc. operates as a digital performance marketing company that offers a software delivery platform in the United States. It operates through three segments: Brand Direct, Marketplace, and Other. The company operates as a performance marketing engine for companies across various industries, including consumer finance, e-commerce, education, insurance, home services, brand performance, automotive, gig, health and wellness, and career placements. It also provides managed services that help clients to access and control the advertising expenses; and marketing automation software as a service to clients. The company was founded in 2012 and is headquartered in Clearwater, Florida.
Awarener score: 4.1
Conclusion
The higher the Awarener score, the more bang you get for the buck. It measures how much genuine funds the company generates for the stock price paid (Modest), the business stability (unknown) and growth (unknown), and the company's inclination to return cash to the stockholders (Very poor).