
Fundamental analysis: Amplitude, Inc. (AMPL)
Awarener score: 3.1
Conclusion
The higher the Awarener score, the more bang you get for the buck. It measures how much genuine funds the company generates for the stock price paid (Lacking), the business stability (unknown) and growth (unknown), and the company's inclination to return cash to the stockholders (Very poor).
Note: All scores range from 1 (worst) to 10 (best). Conclusions are updated daily with closing stock prices and new reported quarterly financial statements.
Revenue score: a result could not be reached
- Business growth could not be estimated, due to not enough input data. It's been unavailable to compare with peer companies.
- Amplitude, Inc. business stability could not be estimated, due to insufficient input data. It looks we cannot compare it to rivals.
Margins score: 3.8
- AMPL profit margins -on goods and services sold- are usually excellent. They stand slightly better than rival companies.
- Business profit on sales tends to be very poor. It's weak when measured against competitors.
- Profits on sales made -available to repay debt and purchase properties- are usually extremely poor. They remain in a weak position compared to peers.
- Earnings -before income taxes and interests on loans taken- tend to be very poor in relation to total revenues. They're still mediocre against similar companies.
- Profits -before income taxes- are usually very poor considering total sales, and remain weak when measured against rivals.
- Total net profit tends to be very poor when confronted to sales. Company stands weak when measured against comparable firms.
Growth score: 1.0
- Amplitude, Inc. has an unknown gross margin growth, as there is not enough data to analyze. It's been impossible to compare to competitors.
- In recent years, the firm hasn't always been able to profit from operations, which has been bottom tier against comparable firms.
- In past years, the company couldn't always turn a profit -available to repay debt and purchase properties-, which compares last-in-rank when measured against peer enterprises.
- In the previous years, the firm couldn't always make a profit -before income taxes and interests on loans taken-. It turns to be a disappointment compared to similar stocks.
- In past years, at least once the company lost money -before income taxes-. It was bottom tier against rivals.
- In the previous years, the firm had at least a total net loss, and last-in-rank when measured against peer companies.
- The company lost money at least once in the past years. It's been a disappointment compared to industry peers.
Miscellaneous score: 4.0
- AMPL had still to pay income taxes, even though in recent past years mostly lost money. It's been bottom tier against peers.
- Research and development expenses consume quite a bit of revenues. It's weak when measured against competitors.
- The company shows business growth in relation to research and development efforts. It stands rather normal in relation to rival companies.
Profitability score: 2.8
- Amplitude, Inc. usually gets meagre returns on the resources it controls. It proves weak when measured against peer firms.
- The company normally gets very poor proceeds -on the resources directly invested in the business-. They remain in a weak position compared to similar companies.
- There's usually little profitability -in relation to owned resources-. It ranks below average when measured against competitors.
- In the past, got meagre returns -on the tangible resources it controls-. This metric is usually related to the industry in which operates and combines profitability versus reinvestment needs. It's below average when measured against comparable enterprises.
Usage of Funds score: 2.8
- AMPL on average doesn't generate genuine funds, so to buy or replace property, plants and equipment must either burn existing cash or increase debt. It stands below average when measured against rival firms.
- The company is usually somewhat investing in new property, plant, and equipment, to improve its operating capabilities, which is more than average in relation to industry peers.
- In the past twelve months the stock paid no dividends. It came bottom tier against competitors.
- The company pays no dividend, so measuring its growth is meaningless. The company has behaved in an conservative way compared to similar firms.
- As no dividends are paid, it is useless trying to estimate their sustainability in time. Sustainability looks not applicable in regard to comparable companies.
- The company has heavily enlarged the pool of investors in previous years, resulting in more mouths feeding on the pie of profits. It remains in a weak position compared to peer enterprises.
- We are not sure on the effectiveness of the company when repurchasing shares, as there were not enough numbers to crunch. It stands unidentified against rivals.
- We do not have sufficient data to comment on buybacks and their sustainability. It still looks dubious against competitors.
Balance Sheet score: 6.4
- Amplitude, Inc. intangible assets (like brands and goodwill) represent a non-significant portion of resources controlled, according to accounting books, which is safer. It happens to be more than average in relation to peer companies.
- The company has roughly triple short-term resources than short-term obligations. Liquidity concerns are most likely unimportant. It turns to be a slight improvement compared to similar firms.
- Very few resources controlled were provided for with financial debt. Financial strength is very solid. Company could increase debt if it wished so, to reinvest in business, to buy a smaller company or to reward stockholders. It remains well ranked against rival firms.
- Resources controlled can be quickly made into cash, which is very good for liquidity and risk. It looks more than average in relation to rivals.
- For every dollar of short-term obligations, the company has more than enough dollars in cash and short-term receivables. It's a slight improvement compared to peer firms.
- For every dollar of short-term obligations, the company has enough dollars in cash and equivalents, which is well ranked against similar enterprises.
- Usually, sales are on a month credit. It still ranks more than average in relation to peers.
- Normally has no inventories. It comes up as impressive in relation to competitors.
- On average, it takes close to one month from the purchase to charging customers. It happens to be well ranked against peers.
- On average pays suppliers during the first couple of weeks from the purchase. It ranks substantially worse when measured against industry peers.
- The company pays its suppliers roughly one month before charging its customers, so there's sparse money invested in working capital. It's close to average when compared to similar companies.
- To what extent normalized EBITDA covers interest expenses is not known. It stands impossible to compare against rival firms.
- Business has usually been operated at a loss. Unless prospects improve, the company is no position to decrease loans taken levels but by additional shareholders' funding. Profitability must improve. It ranks last-in-rank when measured against comparable enterprises.
- Revenues are excellent in relation to property, plant, and equipment required to operate. This metric is likely dependent on the industry the company operates in. Low property, plant, and equipment requirements, allows the company to keep more money to reward stockholders in the long run. It looks rather normal in relation to similar firms.
- Resource exploitation is reasonable when yearly sales are considered. This metric is normally tied to the industry where the firm belongs. It's still slightly better than peer companies.
Valuation score: 3.2
- Amplitude, Inc. reported losses, so valuating it in relation to earnings is meaningless. It happens to be last-in-rank when measured against competitors.
- Price-to-Tangible-Book-Value is a fairly complex metric. Run again in analytical mode if you're interested in a technical explanation. It remains rather normal in relation to peers.
- In the past twelve months, the company neither generated nor consumed funds. Whatever funds it could get, it reinvested in the business, which stands somewhat worse than similar companies.
- In the past years the company hardly generated enough genuine funds to cover up for its business needs. Business prospects should improve enough to be in a better position to reward investors. It's still below average when measured against industry firms.
- In the past twelve months, the company has largely enlarged the pool of investors by issuing new shares. Future profits need to be high enough to justify the measure, as the pie of earnings will now be split among a lot more stockholders. It came up in a very weak position compared to peer ventures.
- The company has substantial more cash than debt. It might be poised to increase stockholder payments, or to fund new business projects. It looks well ranked against similar enterprises.
- Considering the past twelve months, traditional Price-to-Earnings relation has been negative, as the company lost money. It ranks last-in-rank when measured against peer companies.
- Comparing the current stock price with the past twelve-months revenues gives a very large relationship. The stock price might rely more on expectations and resources controlled than on anything else. It looks lacking compared to rival firms.
- The relation between the stock price and accounting book value is really high, which may be good or bad depending on context. Run again in analytic mode if you want to dig deeper. The company remains slightly worse than peer firms.
- In the past twelve months, the operating business lost significant money. It happens to be below average when measured against industry peers.
- In an alternate metric of bang for the buck, the company has usually shown a low earnings power ability when measured against the current stock price and financial position. It's still in a weak position compared to peer companies.
Total score: 3.4

Company at a glance: Amplitude, Inc. (AMPL)
Sector, industry: Technology, Software—Application
Market Cap: 1.33 billions
Revenues TTM: 0.24 billions
Amplitude, Inc. provides a digital optimization system to analyze customer behavior within digital products in the United States and internationally. It offers Amplitude analytics for insights of customer behavior; Amplitude Recommend, a no-code personalization solution that helps to increase customer engagement by adapting digital products and campaigns to every user based on behavior; Amplitude Experiment, an integrated solution that enables teams to determine and deliver the product experiences for their customers through A/B tests and controlled feature releases; Amplitude Behavioral Graph, a proprietary database for deep, real-time interactive behavioral analysis, and behavior-driven personalization instantly joining, analyzing, and correlating any customer actions to outcomes, such as engagement, growth, and loyalty; and data management, a real-time data layer for planning, integrating, and managing data sources to create a foundation with identity resolution, enterprise-level security, and privacy solutions. The company also provides customer support services related to initial implementation setup, ongoing support, and application training. It delivers its application over the Internet as a subscription service using a software-as-a-service model. The company was formerly known as Sonalight, Inc. and changed its name to Amplitude, Inc. in December 2014. Amplitude, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.
Awarener score: 3.1
Conclusion
The higher the Awarener score, the more bang you get for the buck. It measures how much genuine funds the company generates for the stock price paid (Lacking), the business stability (unknown) and growth (unknown), and the company's inclination to return cash to the stockholders (Very poor).